New product sees Russells’ sales go through the roof

Leading roofing manufacturer, Russell Roof Tiles has reported a strong demand in developers and planners choosing its newest tile, Bute, as they look for a cost-effective solution to the rising prices in construction.

Since the product was launched 12 months ago, more than 78,000 of the Bute tiles have now been supplied, with an additional 200,000 tiles requested for ongoing projects. This has accounted for almost 20 per cent of sales growth this year from Russells’ Natural Range – a developing collection of thinner leading-edge tiles which gives the appearance of clay or slate tiles while ensuring the sustainable benefits of a concrete tile.

Russells anticipates that this sharp spike in sales will only increase further as the success of thinner leading-edge tiles continues to grow and its customers look for cost-effective alternatives to slate and clay products. More planners and developers will recognise the cost-saving benefits that can be achieved through using Bute, thanks to its extended headlap which allows for a smaller tile format appearance.

Bute has already been used on a number of projects across the country and is proving particularly popular in the south of England. In Newbury, West Berkshire, Bute tiles are being used on a large new development at Newbury Racecourse while the Locksbridge Park development in South Hampshire also used the new product to replicate the look of tiles in the area.

Andrew Hayward, Managing Director of Russell Roof Tiles: “We introduced Bute 12 months ago in July and have since seen remarkable sales for the product as Bute continues to meet the large market demand for cost-effective and sustainable building materials which requires minimal maintenance.

“With a roof making up 40 per cent of the building’s façade, the appearance of a roof to a contractor or planner is more important than ever. Bute is unique in that it offers the versatility of concrete and the benefits of greater strength while also providing the authentic appearance of slate, clay and stone roofs.”


Bute’s double tile format has a mock joint and gives the appearance of small slates or tiles, when laid broken bonded. It is available in 11 carefully selected colours. Due to demand from the market, Bute has also been created with two options with either a 145mm or 165mm head lap.

Like all of the firm’s thinner leading edge range, Bute is manufactured using 15 per cent less raw materials than a standard flat interlocking tile. So that also means they’re a “greener” choice is delivered to site in fewer batches and also create less packaging.

Russell Roof Tiles is a leading independent roof tile manufacturer providing products for leading UK house builders and high-profile social housing and commercial projects, where sustainability and eco-credentials are of the utmost priority