Russell Roof Tiles reports record sales

Russell Roof Tiles is continuing to see demand for its Bute tile increase as the leading roof tile manufacturers reports record sales.

Despite poor weather conditions resulting in a downturn in roofing activity during the winter, sales of Russell Roof Tiles’ Bute tiles have increased dramatically by more than 68 per cent this year – when compared to the same period in 2017. What’s more, sales of Bute have also surpassed 2017’s overall annual figures in just six months.

This increase has been growing year on year, since the product was launched in 2016. Bute is part of Russell Roof Tiles’ Natural Range – a developing collection of thinner leading-edge tiles which gives the appearance of clay or slate tiles.

The range is renowned for providing a cost-effective and sustainable product. At a time, when contractors and developers are under pressure to meet housing targets and energy efficiently standards set out by the Government, these attributes have become more important than ever and Russell Roof Tiles is not expecting this growth to slow down anytime soon.

Andrew Hayward, Managing Director at Russell Roof Tiles said: “Since its inception, Bute has always proved to be popular, on account of its ability to offer the versatility of concrete and the benefits of greater strength, while also providing the authentic appearance of slate, clay or stone roofs.

“Taking into consideration Bute’s cost-effective benefits, thanks to its extended headlap which allows for a smaller tile format appearance, it is really no surprise that the product is now the go-to solution for many contractors and developers.”

Hundreds of houses and buildings across the UK are now displaying Bute on its roof tops. The product used to be primarily used in the South as it was able to replicate the popular stone roof slates in the southern regions.

However, over the past few months, Russell Roof Tiles has seen a demand for the product in the North as well as more contractors and developers recognise that it can also replicate the look of the clay or slate roofs, to meet with the local requirements in Northern regions.

More recently, Russell Roof Tiles secured a Bute specification for a large St Mowden site in Derby and also Whitby Fire Station which required Bute tiles in Terracotta as part of a significant re-roofing project.

Andrew added: “A large part of Bute’s growth over the past few months has been its growing popularity in the North as it becomes recognised across the UK.

“We currently have a number of projects in progress using Bute, and we only expect this to increase over the next few months as the need to meet Government standards and targets on roofing projects becomes ever more apparent and developers look for sustainable product as a result.”

Bute’s double tile format has a mock joint and gives the appearance of small slates or tiles, when laid broken bonded. It is available in 11 carefully selected colours. Due to demand from the market, Bute has also been created with two options with either a 145mm or 165mm head lap.

Like all of the firm’s thinner leading-edge range, Bute is manufactured using 15 per cent less raw materials than a standard flat interlocking tile. So that also means they’re a “greener” choice is delivered to site on fewer pallets and therefore  less packaging.

Russell Roof Tiles is a leading independent roof tile manufacturer providing products for leading UK house builders and high-profile social housing and commercial projects, where sustainability and eco-credentials are of the utmost priority

For more information on Russell Roof Tiles, please visit