The company’s name will appear on the rear of the new-look shirts which will be worn by Jimmy Floyd Hasselbaink’s first team squad throughout the Sky Bet League one season.
Supporters are also able to purchase the kit online and in the Club Shop.
The roof tile manufacturer has supported the club for the past six years, including sponsoring the East Stand at the Pirelli Stadium since 2018, as well as sponsoring the shirts of the Burton Albion Academy Under 15s side.
Russell Roof Tiles is the largest independent manufacturer of concrete derivatives in the UK pitched roofing market. Employing around 140 staff at three sites in Scotland and two in Burton on Trent the firm is currently on a major recruitment drive at all of its sites to help deliver massive growth in demand.
Burton Albion’s Chairman, Ben Robinson MBE DL said: “The support of our key partners has never been more important than over this last year with the impact of the pandemic. Now, as we look to welcome fans back to the Pirelli Stadium, we can look forward to another exciting season for our supporters, partners and sponsors.
“Russell Roof Tiles has shared some great football memories with us over the last few years and we have a great relationship with the firm and Managing Director Andrew Hayward. Now, we look forward to more great times during the 2021/22 season.”
Andrew Hayward, Managing Director at Russell Roof Tiles said: “After such a tough year for all sporting clubs, amateur and professional, we’re pleased to be backing our local team and looking forward to attending matches and supporting the team this season, as the country slowly returns to normality.
“What started as a straightforward commercial sponsorship deal has developed over the years into a great partnership in which we support grassroots football, raise money for charity and enjoy championing the team at matches. We’ve have brought our staff and partners to the Pirelli Stadium over the years and will continue to support such a great local asset.”
Russell Roof Tiles is forecasting 2021 will be its best year ever, with a predicted increase in turnover of 40 per cent year on year. This is due to massive market growth as well as the company’s post Covid strategy, which saw the firm resume manufacturing in a fully Covid-compliant manner, before its competitors. The company is recruiting for mechanical engineers and operators as well as forklift truck drivers and is also taking on apprentices to nurture youngsters to start a career in manufacturing.
Russell Roof Tiles is a leading independent pitched roof tile manufacturer supplying products for the top housebuilders and high-profile social housing and commercial projects. The company produces thousands of tiles every week that are used on roofs across the UK, for all of the UK’s premier housebuilders and developers.